El Gouna Film Festival

2020 Edition Virtualization

  • Context

    The CineGouna experience required a complete overhaul in order to be held in the 2020 edition of the festival to allow digital participation from across the globe while also allowing those on-ground to have meaningful interactions and engagement.

  • Objective

    Allow CineGouna film teams to partake in the GFF.

    Allow on-ground participants and digital participants to interact with each other seamlessly.

  • Strategy

    We collaborated with Eventtus to create a custom app platform for GFF’s CineGouna which allowed for a variety of functionalities that allowed the hybrid experience to operate seamlessly.