Ramadan with Google Arabia

  • The Challenge

    Promote Google Arabia’s wide array of consumer products with a clear link to Ramadan across the 30 days of Ramadan through our digital channels.

    Create English content for use by Google Nigeria in its local market, with customized adaptations for copy, product UIs, ethnically appropriate cast, etc.

  • Objective

    Increase consumer awareness in target markets of Google’s products by 15% Vs. previous quarter.

    Increase user adoption/usage of Google’s products in target markets by 25% Vs. previous quarter.

  • Results

    We produced more than 380 animated assets that utilized both Arabic and English copies, covering 38 different Google products/themes across the 30 days of Ramadan.

    Google reported a hike in consumer awareness in target markets for its products that reached 18% Vs. previous quarter.

    Google reported an increase in user adoption/usage of Google’s products in target markets by 40% Vs. previous quarter.