The concept of an unlock & go electric scooter is virtually unknown to Egyptians.

The pricing model and how it works via an app can be a bit confusing to adoption, particularly when targeting demographics above 30 years old.

Reach 100 rentals and 50 hours of total riding in the first month of operation in SODIC.

871 rentals and a staggering 1,200 hours of total riding time in the first month of operation, leading an increase of the total number of scooters in service from 40 to 80 to serve the growing need of micro-mobility in SODIC.