Create three distinct digital / TV copies that encompass their three biggest verticals covering medical procedures, weddings, and educational tuition.

Launch new ADVA brand to the Egyptian market.

Communicate to B and C segments (main target audiences) the USPs of the product, as well as how to download and use the app.

The three copies were conceptualized, went into production, and were live within 7 working days from the initial brief

The three copies amassed a cumulative 5 million views on Facebook, Instagram, and on YouTube in just two weeks from their release