El Gouna Film Festival
2020 Edition Virtualization
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Context
The CineGouna experience required a complete overhaul in order to be held in the 2020 edition of the festival to allow digital participation from across the globe while also allowing those on-ground to have meaningful interactions and engagement.
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Objective
Allow CineGouna film teams to partake in the GFF.
Allow on-ground participants and digital participants to interact with each other seamlessly.
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Strategy
We collaborated with Eventtus to create a custom app platform for GFF’s CineGouna which allowed for a variety of functionalities that allowed the hybrid experience to operate seamlessly.